24 November 2016

Sailing and Sponsorship: Consumer Research, Data, Strategy (video)

Consumer research, the foundation of a commercial strategy - Uli Lacher Keynote:

Video above published Nov 21, 2016: Numbers were at the heart of Ulrich Lacher of Lacher Consulting's talk at World Sailing's Commercial Strategy for the Sport Forum which started by focusing on what potential sponsors are looking for. But there was one particular factor that he stressed was of crucial importance, data.

#ThrowbackThursday - Youth Worlds:


Vendee Globe 2016-17 UPDATE:
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